Every year, Pinterest releases a set of trends that are predicted to become popular in the coming new year. On December 13th, Pinterest released 20 trend predictions for 2025. Some basic, some super cool, and some very weird. 20 is a lot of trends, so let’s discuss only the ones that immediately catch your eye.
But before we learn what the trends are, we need to know how this whole prediction process works. The people at Pinterest don’t just come up with these at random, it takes tons of humans and computers to analyze consumer data and determine what trends will last into 2025. Even you have a big part in the process. Billions of searches on Pinterest, including your own, are put through visual search technology to recognize new patterns in key search words. Then, teams at Pinterest will take associated keywords and put them in groups of emerging trends. They are also careful to make sure the trends are diverse, not specific to one category like fashion, and not specific to any one country. The last step is to use the teams’ knowledge and analytical technology to figure out which trends have potential to last in 2025. Honestly, the name “Pinterest Predicts” is kind of misleading, since no one is actually predicting new trends, just putting a spin on trends that have already proved to be pretty popular.
First up, Foodie Trends! This year, Pinterest predicted 3 new “it” foods. Pickles, cake, and ice cream floats, maybe even mixed together.
Pickle Fix. First up, “Pickle Fix”. Towards the end of 2024, there was a huge increase in “pickle” search terms. This included ‘Pickle Fries’, ‘Pickle de Gallo Dip’, ‘Fried Pickle Dip’, and the weirdest one, ‘Pickle Cake’. While pickle cake seems a bit hard to stomach, thousands of users have voiced their excitement for the year of the pickle.
Chaos Cakes. Next on the list in “Chaos Cakes”. There was over a 170% increase in searches for “rat cakes” in 2024, leading to this chaotic prediction. This trend is all about making cakes as crazy looking as possible. Whether this is through color, texture, or even flavor, silly sweet treats will definitely hold strong in 2025.
Rebel Floats. The last foodie trend for 2025 is another desert, “Rebel Floats”. Predicted to be popular with Gen Z especially, this trend is all about making untraditional soda pairings, maybe even with homemade soda. One theory is that this became popular due to the release of the show “The Secret Lives of Mormon Wives”, where the main stars’ elaborate soda orders became viral across social media.
Next up, fashion trends! From casual to downright royal, a lot of unconventional fashion styles are projected to trend this year.
Seeing Double. One of the cutest rising fashion trends is all about matching with your friends. From clothes, to nails, to makeup, twinning with your friends will become even more popular.
Rococo Revival. Probably one of the most unconventional fashion trends, Rococo Revival brings back super feminine and opulent styles from the late Baroque period. This style is all about the frills and the pastels.
Last up, lifestyle trends! Different from fashion or food, these trends are centered around changing your way of life.
Fisherman Aesthetic. This trend is all about embracing a relaxed attitude towards life. This aims to be effortlessly laid back. This means cable knit sweaters, sardine tattoos, and stripes. So many stripes.
Terra Futura. This trend recognizes the importance of sustainability. In 2025, recyclable fashion, self-sufficient gardens, and community spaces will bring a sustainable and sci-fi way of living.
2025 is on track to be a very interesting year, trend wise. As the year progresses, keep a look out to see if these trends really will come about, or if Pinterest is just mistaken. There are a lot more predicted trends that were not included here, so check those out to make sure you do not miss any!
